Sparklo Partners with Nestlé UAE and Majid Al Futtaim to Expand Smart In-Store Recycling

Sparklo has entered into a strategic partnership with Nestlé UAE and Majid Al Futtaim to expand access to smart recycling across Carrefour locations in the UAE.

As part of the partnership, Nestlé UAE is sponsoring Sparklo’s RVMs at selected Carrefour stores, giving shoppers and local communities a convenient way to recycle plastic bottles and aluminium cans as part of their everyday shopping experience.

The partnership also brings Nestlé’s “Recycle to Break the Cycle” sustainability campaign to Sparklo’s upgraded RVMs, which feature 32-inch digital screens. The screens provide an additional platform for sustainability communication, helping raise awareness, share educational content, and encourage more sustainable habits at the point of recycling.

The initiative builds on the established Carrefour RVM network, which has already collected more than 22 million recyclable items and engaged over 95,000 users since its launch.

Through the next phase of the collaboration, Nestlé’s campaign is projected to support the collection of more than 1.4 million additional plastic bottles and aluminium cans, helping divert recyclable materials back into the circular economy and avoid approximately 200 tonnes of CO₂ emissions.

We are proud to be working with Majid Al Futtaim and Nestlé UAE to make recycling part of everyday shopping and to build the infrastructure to collect every bottle in the UAE.

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